Sparkling Ice Flavor Lab
composition | art direction | print production
The Next Big Flavor Contest prompted consumers to enter a new flavor combination for a chance to win $100,000. Utilizing the Flavor Lab contest key visual established by the marketing agency; I worked to interpret the goals of each asset, leading my team through designing all the required pieces for the program. This included graphics for our instore permanent displays, digital ads, social and email graphics, a landing page and even a 20’ x 10’ trade show booth.
Results: Four days into the program over 10,000 entries were submitted, seeing a conversion rate of about 56% and an average site engagement time of 2:45 minutes.
