McCormick® Grill Mates® Beef Franks POP

Working under the Bar-S Foods' licensed brand McCormick® Grill Mates®, I designed and saw this POP campaign through final print production, coordinating with local printers to ensure each component was printed and distributed nationally to the sales team. Included in this campaign were channel strips, price cards, shelf talkers and shelf danglers. I based the creative off of design cues from grillmates.com, using darker tones and brand colors for a cohesive brand experience. Also being involved in the art direction of the frank's packaging, it was great having the opportunity to work on the project from creation to promotion.

Bar-S Promo Cookbook & Gear | Plane Training LLC | McCormick® Grill Mates® POP | Phoenix Forward | ATHENA Awards | Bar-S Hallway Graphics | Plantein Natura | Mayor's City Address