Phoenix Forward

composition | Branding | Infographics | Print production

The Phoenix Forward brochure initially started out as a twenty page Word document. No pictures, colors, graphs or diagrams. Through a lot of discussion and review I developed the brochure along with the logotype and solidified a consistent look and feel for the Greater Phoenix Chamber of Commerce's, then, brand new Phoenix Forward initiative. With this piece being taken to top leaders in the Phoenix Valley, the brochure needed to look professional and, most of all, make the dense reading material quick and easy to digest. Employing infographics where possible and breaking up the text with images and color made the brochure much more reader friendly, leading me to the final design below. Also using the Phoenix Forward branding to developing a corresponding membership campaign with online ads and billboard.

Supporting Materials

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