Bar-S Promo Cookbook & Gear — Melanie Sengstock

Bar-S Promo Cookbook & swag

Composition | Art direction | print production | Apparel

The Bar-S Cookbook is a collection of recipes from the redesigned (2017) Bar-S website. Designed to correspond with the online experience with large appetizing images, easy to follow instructions and a fun light-hearted feel to the verbiage. Since I wanted to make this a great giveaway piece, a pocket in the back was included for coupons and new promotions to be added when handed out to consumers. Having had a hand in many aspects of this piece, from the direction of the photography (seen online and in the book), to working with a local vendor on the final printing process, it was exciting to hold and read through the completed project. I also created the illustrations for the key chains, designing five different hot dogs that were all used. The hot dog theme was continued through a pair of socks (which were a HUGE hit) and matching koozie