Bar-S Promo Cookbook & Swag
composition | art direction | print production
The Bar-S Cookbook is a collection of recipes from the redesigned (2017) Bar-S website. Designed to correspond with the online experience with large appetizing images, easy to follow instructions and a fun light-hearted feel to the verbiage. Since I wanted to make this a great giveaway piece, a pocket in the back was added for coupons and promotions. Having a hand in so many aspects of this piece, from the direction of the photography (seen online and in the book), to working with a local vendor on the final printing process, it was exciting to hold and read through the completed cookbook. I also had the opportunity to create the illustrations for the key chains, designing five different hot dogs for variety. The hot dog theme was continued through a pair of socks (which were a HUGE hit) and matching koozie.
